Market Overview

The global Sweet Biscuits Market was valued at approximately USD 103.69 billion in 2024. The market is projected to grow at a healthy CAGR of 5.3% between 2025 and 2032, reaching a total market size of nearly USD 156.74 billion by 2032. Sweet biscuits continue to be popular globally because they are seen as convenient, energy‑boosting snacks — rich in carbohydrates, fats, and fibers — often consumed as breakfast or on‑the-go snacks.

Drivers of growth include innovation in packaging, introduction of new flavors, and evolving consumer preferences toward healthier snack options. There is a rising demand for nutritious biscuits made from whole grains (e.g., millets, oats) targeting health-conscious buyers. At the same time, premiumisation of biscuits — often packaged as gifts for special occasions with fillings like dark chocolate, caramel or coffee — is gaining momentum among higher‑income consumers.

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Market Segmentation

The market is divided across several dimensions:

• By Product Type: categories include Chocolate‑coated Biscuits, Cookies, Plain Biscuits, Sandwich Biscuits, and Other Sweet Biscuits. Among these, the Cookies segment is projected to grow at 4.3% CAGR over the forecast period, remaining a preferred choice across age groups worldwide. The Sandwich Biscuits segment is also likely to see robust growth: expected at 4.7% CAGR, driven by growing popularity among younger consumers seeking variety and flavor. Plain biscuits remain a stable category with consistent demand globally as convenient, everyday snack options.

• By Source (Raw Material): The report considers biscuits made from Wheat, Oats, Millets, and others. Wheat remains the leading source, reflecting its broad availability and cost‑effectiveness.

• By Distribution Channel: Key channels include Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail. Among them, Online Retail is expected to hold the largest share by 2032, as more consumers favour doorstep delivery and attractive discount offers. Convenience stores also continue to dominate, thanks to wide product availability and easy access globally.

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Regional Insights

Regionally, the market shows contrasting dynamics across geographies. In 2024, the Asia‑Pacific region held the highest share of the global sweet biscuits market, chiefly driven by large and rapidly growing markets such as China and India, where rising consumption of bakery products, increasing disposable incomes, a growing young population, changing lifestyles and accelerating snacking culture are fueling demand.

Meanwhile, North America is expected to be a major growth driver through 2032. In this region, consumption of sandwich biscuits — particularly among working‑class populations looking for convenient snack options — is rising. Urbanization, rising disposable incomes, and evolving lifestyle habits contribute to expanding demand there.

Other regions covered in the report include Europe, Middle East & Africa (MEA), and South America, all of which present varying but incremental growth potential depending on local socio-economic and consumer‑preference dynamics.

Market Highlights

• Strong global growth outlook: from USD 103.69 B in 2024 to nearly USD 156.74 B by 2032 (CAGR 5.3%).

• Rising health‑consciousness: growing demand for biscuits made from alternative grains (millets, oats) and healthier ingredients encourages manufacturers to launch nutritious variants.

• Premiumisation & gifting: biscuits are increasingly bought as premium gifts with luxury packaging and indulgent fillings — transforming biscuits from mere snacks to lifestyle/convenience bakery items.

• Retail evolution: online retail is set to dominate distribution by 2032, reflecting rising e‑commerce adoption and consumer preference for convenience shopping.

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Competitive Landscape

Key Players

1. Britannia Industries Ltd.
2. Burton`s Foods Ltd.
3. Campbell Soup Company
4. Groupo Bimbo
5. Kellogg Company
6. Kraft Foods Group, Inc.
7. Mondelez International
8. Nestle
9. Parle Products Ltd
10. United Biscuits
11. Border Biscuits Ltd
12. Poppies Bakeries
13. BAKEMATE
14. Sweet Home Biscuits
15. Vitana PLC
16. Bahlsen Group
17. Sweet Vision
18. Frank Roberts & Sons Limited
19. Pionir d.o.o.
20. Kraš d.d.

Conclusion

The global sweet biscuits market is on a strong growth trajectory, driven by evolving consumer preferences, rising health consciousness, increasing demand for convenience snacks, and expanding retail channels, including online retail. Regions such as Asia–Pacific and North America are leading growth, fueled by changing lifestyles and higher disposable incomes. As manufacturers continue innovating — both in product formulation and packaging — and as competition intensifies among key players, the market presents significant opportunities for expansion and new product development. Stakeholders, including investors, manufacturers, and retailers, stand to benefit from aligning offerings to emerging trends such as health‑oriented biscuits, premium gifting options, and robust e‑commerce distribution. With strategic planning and innovation, the sweet biscuits market is poised to deliver sustained growth through 2032 and beyond.

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