Market Overview

The GCC Sports Nutrition Market has been experiencing strong growth, driven by increasing health awareness, a rising fitness culture, and expanding participation in sports and gym activities across the Gulf region. In recent years, consumer behavior has shifted significantly, with sports nutrition products no longer limited to athletes alone. A growing population of lifestyle-focused consumers is now integrating protein supplements, energy bars, amino acids, and ready-to-drink beverages into their daily routines.

The market’s rapid expansion is further supported by rising disposable incomes, urbanization, and a growing trend toward preventive healthcare. As fitness centers, wellness clubs, and recreational sports gain popularity, demand for convenient nutrition products continues to rise across all GCC countries.

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Market Segmentation

The market is segmented based on product type, end-user, and distribution channel:

• Product Type: Protein powders, sports drinks, energy bars, amino acids, RTD protein beverages, and dietary supplements dominate the category. Protein-based products account for the largest share due to widespread adoption among gym-goers and athletes.

• End-User: Athletes and bodybuilders remain core users; however, general lifestyle consumers now represent the fastest-growing segment thanks to increasing interest in health, weight management, and energy-supporting nutrition.

• Distribution Channel: Hypermarkets, specialty stores, fitness centers, and e-commerce platforms form the key sales routes. Online channels continue to expand rapidly, offering wide product variety, better accessibility, and promotional benefits.

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Regional Insights

The GCC market covers Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Oman, and Bahrain. Among them, Saudi Arabia holds the largest share, supported by a large population base, government initiatives promoting sports, and rising concerns about lifestyle-related health issues.

The UAE is another leading market, characterized by a strong gym culture, a diverse expatriate population, and premium consumption behavior. Fitness events, marathons, and athletic competitions boost market vibrancy.

Countries such as Qatar, Kuwait, Oman, and Bahrain are experiencing steady growth due to increased investments in sports infrastructure, rising disposable incomes, and rising popularity of wellness-oriented living.

Market Highlights

• Growing consumer shift toward clean-label, natural, and plant-based formulations.

• Increased preference for convenient formats, such as bars and RTD beverages, driven by busy urban lifestyles.

• Rise in digital shopping, particularly among young professionals.

• Expansion of personalized nutrition, offering products tailored to fitness goals, performance enhancement, and dietary preferences.

• Strong marketing activities through social media, fitness influencers, and sports events.

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Competitive Landscape

GCC Sports Nutrition Market Key Players:

1. Abbott Nutrition (Abbott Laboratories )
2. GNC (General Nutrition Centers)
3. Amway (Nutrilite)
4. Herbalife Nutrition
5. Optimum Nutrition (Glanbia)
6. BSN (Bio-Engineered Supplements and Nutrition)
7. Scitec Nutrition
8. Olimp Sport Nutrition
9. Myprotein (The Hut Group)
10. GU Energy Labs
11. Science in Sports
12. OTE Sports
13. ORS Hyradtion
14. Salt Stick
15. Velforte
16. Sponser
17. Secret Training (Stealth)
18. Huma
19. Named Sports

Conclusion

The GCC Sports Nutrition Market is poised for consistent long-term growth, supported by evolving consumer lifestyles, greater focus on health and wellness, and expanding sports participation across the region. The increasing adoption of nutrition supplements by everyday consumers—not just professional athletes—will continue to widen market potential.

Brands that innovate in natural formulations, convenience, personalization, and omnichannel distribution will be well-positioned to succeed in this fast-growing market.

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