Energy Bar Market Poised for Robust Growth, forecasted to Expand at 5.6% CAGR from 2023-28

MarkNtel Advisors has released its latest report highlighting strong growth in The Global Energy Bar Market is projected to grow at a CAGR of around 5.6% during the forecast period, i.e., 2023-28. 

Report Coverage

This report offers a comprehensive analysis of the Energy Bar Market, providing valuable insights across historical trends, current dynamics, and future forecasts.

• Base Year: 2022
• Forecast Years: 2023-28
• Historical Years: 2018-21

Energy Bar Market Overview

The market is primarily driven by increased expenditure on food and beverage, growing health consciousness, substantial shifts in meal patterns & existing food habits, and predominantly the shifting taste preferences worldwide. Developed countries like the USA have demonstrated the maximum adoption of these bars. In fact, more than half the population here is already snacking on the bars, with many of them subconsciously upscaling their average consumption of the energy bars.

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Energy Bar Market Segmentation Outlook

The Energy Bar is categorized into notable segments, which help in understanding the structure, dynamics, and opportunities within the market. These segments are typically based on:

By Type

• Protein Bar
• Nutrition Bar
• Cereal Bar
• Fiber Bar

By Nature

• Organic
• Conventional

By Distribution Channel

• Hypermarket & Supermarket
• Convenience Stores
• Speciality Stores
• Online Sales Channel

By Region

• North America
• South America
• Europe
• The Middle East & Africa
• Asia-Pacific

Energy Bar Market Trend

A Considerable Population Share Turning Vegan Worldwide- With a growing propensity for plant-based products owing to the trending veganism in the Western region, the demand for clean-label energy bars has soared in recent years and is expected to prevail in the same trend in the coming years. As per a survey run by supermarket chain Veganz in 2020, the vegan population in the European region has duplicated to 2.6 million from 1.3 million, accounting for around 3.2% of the population. This aspect is expected to put forth a suitable stage for the market players to showcase their potential and come up with more plant-based energy bars in the coming years.

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Top Energy Bar Market Brands & Their Strategic Market Positioning

MarkNtel Advisors Research identifies Brighter Foods Ltd, Clif Bar & Company, General Mills, Inc., Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc., Probar LLC, Quest Nutrition, Kellogg Company, Others as key players shaping the market landscape.

Energy Bar Market News

• In January 2021, Clif Bar & Company unveiled a new thin and crispy energy snack bar, namely CLIF BAR Thins. The product is organic and plant-based, contain 100 calories with 5 g of sugar, and comes in three flavours chocolate peanut brownie, chocolate chip, and white chocolate macadamia nut.

Key Questions Answered in the Report

• What is the market size (value & volume) along with the current & future trends, growth factors & challenges, etc.?
• How the industry has been evolving, and which segments would dominate the market during the forecast period?
• What are the key opportunity areas that companies foresee in the coming years 2028?
• Who are the key players in the market, and what are their competitive strengths?
• What are the key growth drivers & challenges associated with the market, and how would they impact the market through the forecast period?

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