U.S. Potato Chips Market: Flavor Diversification, Clean-Label...

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2026-01-17 08:21:25 -

U.S. Potato Chips Market: Flavor Diversification, Clean-Label Snacking, and Brand Competition Dynamics

Executive Summary The U.S. Potato Chips Market remains a powerhouse in the global savory snacks industry, driven by a deeply ingrained snacking culture and a continuous pipeline of product innovation. As of 2025, the market is characterized by a strategic pivot toward premiumization and "better-for-you" (BFY) alternatives, such as baked and air-fried variants, to cater to a more...

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