U.S. Potato Chips Market: Premiumization Trends, Flavor Innovation, and Consumer Preference Shifts
Executive Summary The U.S. Potato Chips Market continues to stand as a dominant force within the broader savory snacks industry, driven by a deeply ingrained snacking culture and a shift toward "on-the-go" consumption. In 2023, the market was valued at approximately USD 10.38 Billion and is projected to reach USD 15.43 Billion by 2032. This growth is underpinned by...
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