Convenience, Flavor, and Branding Trends Shaping the RTD Alcoholic Beverages Market
The global ready-to-drink alcohol segment continues to expand as consumer preferences shift toward convenience, portability, and consistent taste experiences. In 2024, the RTD alcoholic beverages market reached a valuation of USD 27.91 billion, supported by rising demand across urban and semi-urban regions. As lifestyle patterns evolve, the industry is forecast to grow from USD 29.19...
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