The Clean Label Revolution: Key Consumer Trends Shaping the Demand for Organic, Sustainable, and Plant-Based Products in the Italy Health and Wellness Market
  One of the most defining Italy Health and Wellness Products Market trends is the escalating demand for 'clean label' and organic products. Italian consumers are increasingly scrutinizing ingredient lists, favoring items that are minimally processed, free from artificial colors, flavors, and preservatives, and ideally utilizing ingredients traceable back to a local, ethical source. This...
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