Precision Forecasting: Why Traditional Models are Failing and the...

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2025-11-20 08:46:57 -

Precision Forecasting: Why Traditional Models are Failing and the Rise of Machine Learning in Pharmaceutical Sales Prediction

The complexity of modern drug markets has rendered traditional, linear forecasting models increasingly inadequate. The introduction of highly specialized drugs, often targeting small, defined patient populations (orphan diseases), means that sales predictions cannot rely solely on historical volume data or simple growth curves. Factors such as personalized dosing schedules, varying...

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