When business owners and facility managers in Dubai embark on a new office fit-out, the conversation almost always starts with the visible assets. They talk about the ergonomic chairs, the mahogany conference table, the marble flooring in the reception, or the vibrant breakout pods. These elements are tangible; they are the things we touch and see immediately. However, there is an invisible...
In the high-stakes real estate market of Dubai, Return on Investment (ROI) is the only metric that truly matters. Developers and investors often view architectural design as a necessary hurdle a line item on the spreadsheet that eats into the budget before construction even begins. This mindset is fundamentally flawed. Design is not merely a cost; it is the primary driver of value.
In a city...
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