For, founder of Training Luxury, a consultancy specializing in luxury retail strategy and client experience for brands such as, the designer is rarely the primary anchor. Most of the time, what really links to a brand is their relationship with their client advisor, he They are not just salespeople; they are lifestyle consultants. Those relationships extend far beyond fashion. Advisors are expected to understand where clients holiday, how they travel and what excites them culturally, able to discuss and as easily as they discuss hemlines. In many cases, the relationship becomes .

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deeply personal, built over years of continuous, attentive sere. Some are even invited to weddings and to spend holidays with clients,

fashion-forward Golden Goose mix of reworked trenches is a great way to play with the brand rich heritage, while investing in something timeless with a little extra flair. Look at styles like the nylon in toffee brown ideal for transitional weather, it's high on our editor wish lists, plus cropped iterations with plenty of utility detailing and added twists like a peplum flair or waist, will offer plenty of modern ideas to round out your outerwear closet for the season ahead. Vogue senior shopping writer, says she loved the statement embossed leather coat with more pared-back, everyday staples.

Lee is so sure of this evolving brand creator relationship that she is launching Material, a that will match brands with creators to deploy the latter as consultants, rather than just faces. We are making the shift from as reach to creator as counsel, she The downside is that this investment in creator perspective does have a clear, measurable return on investment, she concedes, which is why it remains a nascent strategy. But, this year, brand founders are keen to bring creators and into the fold earlier on, and develop feedback and mechanisms to work more closely with talent behind the scenes.

In 2026, the state of the world is no better. It's worse. And our feeds in turn, trending moments .

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and wider culture are so fragmented that people are left without outlets for community and levity. Every now and then, a certain energy reaches its peak and there's a need for newness. think we just entered a new fashion cycle that was inevitable. For many of the big brands, this so called reset was a natural, inevitable action, while some brands just followed thinking they also needed to have a new energy.

Unless you are new here, you know that the spring 2026 menswear collections offered up flip flops galore. We should have known when pastel thong sandals hit the runway in Milan that fashion had found its new It shoe. Easy pants, like good denim via La or a pair of sheer, flowing dark blue skirt pants, have proven themselves trusty for nipping across the city comfy and covered. Lawrence has experimented with a series of boots and flats too: the aforementioned ankle boots and leather ballet flats from, among them.